Commercials, attorney brand films and campaign creative designed to make the firm look as established as it is.
Commercial + brand
Social keeps a firm familiar week to week. A commercial is what makes it look like the firm that has been doing this for twenty years.
Placement
A piece that works on connected TV is not the piece that works as a pre-roll or a paid social placement, and neither is the one that belongs at the top of a homepage. We plan for placement first, then shoot once and cut for each destination rather than stretching one edit to cover everything.
Deliverables
A commercial is built for placement — a defined length, a clear call to action, cut for paid channels. A brand film is longer and lives on the website or in a pitch, and its job is to make the firm feel established.
No. We make the creative. We work alongside whoever runs your paid media and deliver the sizes, lengths and variants they need.
Yes, and you should. A single shoot can produce several hook variants and lengths so paid campaigns have something to test against.
From the first planning call to final delivery, most run a few weeks depending on scope, locations and how many approvals sit in the middle.
Start with a call about what it needs to do.