Content days for personal injury law firms.
One scheduled block. A planned topic list. Weeks of finished content — without anyone at the firm becoming a producer.
The model
Show up. Talk law. We handle the rest.
The reason most firms stop publishing is not lack of ideas. It is that filming one video at a time costs an attorney more time than the video is worth.
Batching fixes that. We plan the whole run of content first, film it in one sitting, and spread the delivery across the following weeks.
01Strategy
→02Film
→03Edit
→04Deliver
Process
What a day looks like
-
Before
We agree on topics, formats and how many pieces the day should produce. Wardrobe and location notes go out ahead of time. Nothing gets decided on set that could have been decided earlier.
-
On the day
Crew arrives, lights and audio go up, and we shoot in short blocks with direction between takes. Attorneys who have never been comfortable on camera usually are by the second hour.
-
After
We cut, caption and size everything, then deliver on a schedule your team can publish against instead of dumping a folder and walking away.
Deliverables
What comes out of it
- Vertical social clips for Reels, TikTok and Shorts
- Attorney FAQ and educational segments
- Case-type explainers
- Firm and team pieces for the website
- Paid social creative and hook variants
- Spanish-language versions filmed the same day
- Still frames pulled for web and print
- Raw footage archived for future edits
QUESTIONS FIRMS ASK
How long does a content day take?
Most run a half day. A full day makes sense when several attorneys are being filmed or when we are shooting social and brand material in the same block.
Where do you film?
Usually your office. We scout it in advance or work from photos, and we bring lighting and audio so the room does not have to be perfect.
How much do attorneys need to prepare?
Very little. We send the topic list ahead of time so nothing is a surprise, but the point of the format is that the attorney talks and we handle everything else.
How often should we do one?
Every four to eight weeks keeps most firms publishing consistently without the calendar becoming a burden.
What do we get back, and when?
Finished, captioned files organized by platform. Turnaround depends on volume and gets confirmed before the shoot, so your team can plan the posting schedule around it.
Let's put a content day on the calendar.
Half a day of your time. Weeks of content.