Spanish video content for personal injury lawyers.
Produced in Spanish from the start — different scripting, different delivery, different edit.
Español
Your market speaks Spanish. Your content should too.
A large share of the Houston metro consumes media in Spanish first. A firm that only publishes in English is choosing to be invisible to a meaningful part of its own market.
Adding captions to an English video does not fix that. It reads exactly like what it is. We script, direct and edit Spanish content as its own piece of work, so it lands like it was made for the person watching it.
Approach
What changes when it is made in Spanish
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The script
Legal concepts do not translate word for word into something a person actually says. We write for the ear, in the language the piece will be watched in.
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The delivery
Pacing and tone differ. A take that plays as confident in English can play as cold in Spanish, and we direct for that on set.
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The edit
Captions, on-screen text and graphics are built in Spanish rather than swapped in afterward, so nothing about the finished piece feels secondhand.
Efficiency
Filmed the same day as your English content.
Bilingual production does not have to mean twice the shooting days. When we plan a content day, Spanish topics get their own place on the schedule and their own takes — the crew, the lighting and the room are already there.
QUESTIONS FIRMS ASK
Do you subtitle English videos or film separately?
We film separately. Subtitles are a fallback, not a strategy — the delivery, the phrasing and the pacing all change when a piece is made in Spanish from the start.
What if our attorney does not speak Spanish?
Then we build the Spanish content around whoever at the firm does — an attorney, a case manager, an intake lead. Audiences respond to a real person who speaks the language, not to a dub.
Can Spanish and English be filmed the same day?
Yes, and it is usually the efficient way to do it. We plan the topic list so each language gets its own take rather than a rushed second pass.
Which Spanish do you produce in?
Neutral Latin American Spanish by default, adjusted to how the firm's own clients actually speak. Houston's Spanish-speaking population is not one audience, and the content should not sound like it thinks it is.
Reach the half of Houston your competitors are ignoring.
Let's plan bilingual content for your firm.